If your online business is starting to see more and more orders being purchased from Indian consumers, you are not alone. The Indian E-tail / B to C market is growing at double digit percentages year after year. Indian consumers are making online purchases in the high end retail fashion and accessories, health and beauty products and electronic goods. More and more purchases are being made online with explosive growth forecast for the foreseeable future.
In the highly competitive world of online retailing, each order that goes out your door is the most important order—whether you own a brick-and-mortar storefront with a small shipping section in the back office or you have outsourced your shipping to a fulfillment company.
Rapid growth of e-Commerce in emerging markets and the resulting logistics challenge for Cross Border Shipping
B2C e-Commerce is growing much faster in the emerging markets than in the developed markets. The chart below from the Market Research Company, e-Marketer, shows over 35% per year growth for the period 2013-2017 in Indonesia and China, 24% in India and 18% in Mexico. In comparison, in the US and in Europe annual growth rates are around 10%. Global retail trade as a whole is projected to grow 3.2% -3.4% per year in this period.
The European Union Consumer Rights Directive of June 2014 aims to protect the rights of e-commerce customers and bring them on par with the rights of customers who buy from brick and mortar retail. It is important for e-retailers, especially merchants who are shipping products
1. Enormous cargo capacity is available on passenger planes
The rapid growth in air transportation provides the opportunity for e-commerce to shorten time and cost of delivery for on-line purchases. There are over 9,000 commercial airports around the world. The IATA map below shows that there are very few parts of the world not accessible by air planes.
Build a better mousetrap and the world will beat a path to your door This is a familiar quote attributed to the 19th century American philosopher Ralph Waldo Emerson. This quotation is frequently used to stress that product innovation is the key to success in business. Most businessmen know that product innovation is only one element in building a successful business.
The world has become one big online marketplace. European consumers buy from American online shops while American consumers shop on Indian sites. Now that a variety of payment solutions allow for quick and secure international transactions, merchants all over the world get more and more order requests from buyers outside their home country. But many of these merchants, especially smaller ones, have trouble actually getting their products to their customers since shipping solutions are often inconsistent, unreliable, and needlessly opaque.